One of the most effective ways to passively promote your business is to create an e-Signature or e-mail signature. People don't often put much thought into this potentially powerful marketing tool and therefore lose out on an opportunity to gain new customers.

What is an e-Signature, or e-mail signature?

An e-mail signature is text that is automatically added to the end of an outgoing e-mail message, and can also include one or more graphical elements. It is included in all new messages and can be automatically added when you reply to or forward a message.

What should an e-mail signature consist of?

The name of the person sending the e-mail, the organization name, and contact information (e.g., telephone number, fax number and address). Don't forget to include the organisation's URL (web address) to direct people to your website for additional information about your organisation. A brief mission statement, or a single-line description of your organisation, can also be included.

Try to create a layout for your e-mail signature that it is compact and doesn't take up unnecessary space. For example, instead of having eight lines of text with individual lines for phone numbers and fax numbers, it is much better to combine items to arrive at a four or five line signature.

The image below shows an example of a basic e-Signature:

 

If you would like us to assist you in creating your e-Signature, click here to contact us.